Cea mai recenta carte, Marketing Management: A relationship approach 4th Edition , scrisa de Svend Hollensen, aparuta pe LibrariaOnline.ro

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment. Now in its fourth edition, this best-selling [...]