Cea mai recenta carte, Analiza economico - financiara a intreprinderii. Probleme, abordari, metode, aplicatii. Editia a II-a , scrisa de Petcu Monica, aparuta pe LibrariaOnline.ro

Cuprins: Prefata....................................................................................................................................................9 Capitolul 1 Analiza si management strategic .................................................................................................11 1. Analiza SWOT ...............................................................................................................................15 1.1. Definirea activitatilor................................................................................................................16 1.2. Analiza mediului.......................................................................................................................16 Macromediul.......................................................................................................................17 Mediul sectorial....................................................................................................................19 Micromediul........................................................................................................................22 1.3. Factorii-cheie ai succesului.......................................................................................................34 1.4. Evaluarea fortelor si slabiciunilor intreprinderii.......................................................................36 Lantul valorii........................................................................................................................38 2. Misiunea intreprinderii ....................................................................................................................45 3. Filozofia si politicile intreprinderii ..................................................................................................46 4. Obiectivele intreprinderii ................................................................................................................48 5. Alegerea strategiei intreprinderii .....................................................................................................49 Matricea Boston Consulting Group.....................................................................................54 Matricea Arthur D. Little.....................................................................................................56 Modelul General Electric.....................................................................................................58 Modelul multicriterial CIC...................................................................................................61 Lanturile de diagnostic.........................................................................................................62 Modele tridimensionale propuse..........................................................................................63 6. Implementarea strategiei .................................................................................................................67 7. Controlul strategiei ..........................................................................................................................67 Capitolul 2 Analiza si [...]