Este conf. univ.dr. la Univ. Stefan cel Mare din Suceava, Facultatea de Economie, Administratie si Afaceri unde preda cursuri de Marketing, Marketing in turism, Tehnici promotionale, Protocol si relatii publice, Diplomatie economica. A obtinut Diploma de doctor in Marketing la Univ. Babes-Bolyai Cluj-Napoca (2003). A publicat peste 40 de carti in Romania si strainatate dintre care amintim: Peace Marketing, Strategies for Promoting Sustainable Hospitality and Tourism Services, Marketing Peace for Social Transformation and Global Prosperity, Strategic Tools and Methods for Promoting Hospitality and Tourism Services, Comparative Tourism Marketing Case Studies, Tourism Marketing, Ghid practic de marketing, Brand si branding, China. Diplomatie si cultura, Marketing in turism. Teorie si practica, Marketing personal, Tehnici promotionale, Politici de marketing in afaceri, Turism. Concepte si experiente si peste 100 de articole stiintifice. Coordoneaza organizatii precum Centrul de Marketing (www.centruldemarketing.ro), Centrul de informare si marketing turistic Bucovina (www.tourisminbucovina.ro), Centrul de Studii Asiatice (www.romania-china.ro)