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RETHINKING AND REINVENTING MARKETING/7 1. Starting up/7 2. Vocabulary/8 3. Reading:  Building customer relationships - increasing customer  loyalty/11 4. Language Review/15 5. Translation Exercises/17 6. Writing Letters /42                          7. Practice Test /44  CUSTOMERS AND PRODUCTS Starting up /48 Vocabulary /49 Reading: Problem analysis vs. decision making /51 Language Review/54 Translation Exercises/57 Writing Letters of Application (I) / 66 7.  Practice Test /67   APPROACHING NEW [...]